The digital revolution has exposed abundant value opportunities for companies to raise efficiency and develop new kinds of products, services, and business models. Accenture is the engine to help transform businesses and leverage the new technologies that are disrupting the industry as we know it. Only by building strong innovation capabilities, can companies successfully make the wise pivot and manage disruption. Xavier Anglada is the Strategy & Consulting lead for Accenture in the MENA region, and is leading his team in harnessing the power of innovation and disruption in the digital era. Smart Cities World Forums sat down with Anglada to explore how disruption is playing out in the Middle East, and how companies can leverage new digital technologies to power through their digital transformation journey.