American telecommunications conglomerate Comcast Corp have launched a new cloud-based service that allows users to control, manage and monitor its Wi-Fi usage. Comcast Corp which is the largest cable provider in the United States has launched the new services in an attempt to boost consumer loyalty in its broadband business.

US cable incumbent Comcast Corp has been forced to revise its strategy as more and more US consumers either discontinue their cable services - or opt for cheaper alternatives. The emergence of OTT players such as Netflix and Amazon have also added significantly to the increasing pressure on traditional cable companies.