Etisalat UAE, branded as etisalat by e&, has integrated the UAE PASS login on the “My Etisalat UAE” app and portal (www.etisalat.ae), enabling all subscribers to seamlessly log in with their secure national digital identity details.

The United Arab Emirates (UAE) Government announced that it will use biometric face recognition (Facial ID) to register customers in the "UAE Pass" application, the first national digital identity and signature solution that enables users to identify themselves to government service providers in all emirates through a smartphone-based authentication.

Government and private entities signed a number of MoUs to implement and activate the UAE Pass, during a forum organized by the Telecommunications Regulatory Authority (TRA), in partnership with the Abu Dhabi Digital Authority (ADDA) and Smart Dubai.