Big Data and Analytics NA

US global provider opens $69m IBX Data Center in Brazil

With the new Monet submarine cable to the US and the new SAC submarine cable to Africa, the connectivity in Brazil is growing by leaps and bounds. In conjunction with this growth the cloud/data center business is getting stronger. Global provider Equinix has opened a $69m International Business Exchange (IBX) data center in São Paulo, Brazil, the company's largest to date.

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Big data analytics: How far will businesses go to uncover their customers’ desires?

To deliver products and services that people want, businesses must learn to think like them to better understand buyer perception and bridge a relationship with their respective market. The concept of collecting data for analysis has been around for years - capturing data that streams into businesses, and then analyzing the findings to obtain valuable customer information. But only in today's rapidly evolving realm of big data analytics, we are seeing organizations capitalizing on the ability to tap into millions of consumer feelings and interactions through information provided by the likes of social media platforms.

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